Impactul managementului turismului asupra creșterii competitivității economice

Oxana Costețchi-Jușca; Natalia Gavrilaș

doi:10.52673/18570461.24.3-74.08

Authors

Oxana Costetchi-Jușca Moldova State University https://orcid.org/0000-0002-3898-4792
Natalia Gavrilas Moldova State University https://orcid.org/0000-0002-2788-7065

DOI:

https://doi.org/10.52673/18570461.24.3-74.08

Keywords:

Economic competitiveness, economic growth, tourism, tourism management

Abstract

Nowadays the tourism sector is gaining ground and making a significant contribution to the economic development of a country. Tourism management, whose major objective is to develop tourism through the planning, organization and managing all the activities within this sector, greatly influences the economic course. The purpose of this research is to highlight the impact of tourism management on increasing national economic competitiveness. It also presented the evolution of the tourism sector in the Republic of Moldova in the last four-five years, its contribution to the Gross Domestic Product. Among the most relevant deductions are the significant contribution of the tourism sector to job creation and unemployment reduction. The 70% increase in the average gross monthly wage in 2018–2023, with a 26% increase in 2021–2022, highlights a notable recovery of the sector after the pandemic crisis. At the same time, spending by non-resident tourists increased palpably, strengthening Moldova's attractiveness as a tourist destination, which contributed to a 7% increase in national GDP in 2023. At global level, tourism contributed 9.1% to world GDP in 2023, and Moldova has followed this trend. Also, in 2022, exports of travel services brought a surplus in the balance of trade in services, including as a result of the influx of refugees from Ukraine in the context of the war in the region. In contrast, domestic tourism experienced a decline in 2023, with Moldovans increasingly opting to travel abroad, reflecting a return to pre-pandemic normality and a diversification of tourism preferences. These results demonstrate that effective tourism management contributes directly to the development and strengthening of Moldova's competitive economy. The methodology used in this research consists in the study and analysis of the literature, the analysis and systematization of statistical data and the elaboration of graphs. The originality lies in presenting and analyzing the impact of tourism management on the growth of economic competitiveness.

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